Timeplan analysis

Academic Calendar for AY 2012/2013

Orientation Week (for first-year students only)	Mon 9.4.2012 - Fri 13.4.2012	1 week
SEMESTER I
Term 1	Mon 16.4.2012 - Fri 1.6.2012	7 weeks
(Mid-Semester Test)	Mon 28.5.2012 - Fri 1.6.2012	1 week
Vacation	Sat 2.6.2012 - Sun 24.6.2012	3 weeks
Student Personal Development	Sat 2.6.2012 - Sun 10.6.2012	1 week
Programme+
Term 2	Mon 25.6.2012 - Fri 17.8.2012	8 weeks
Exam Week	Mon 20.8.2012 - Fri 31.8.2012	2 weeks
Vacation	Sat 1.9.2012 - Sun 14.10.2012	6 weeks
Student Personal Development Programme+	Sat 1.9.2012 - Sun 16.9.2012	2 weeks
SEMESTER II
Term 3	Mon 15.10.2012 - Fri 7.12.2012	8 weeks
(Mid-Semester Test)	Mon 3.12.2012 - Fri 7.12.2012	1 week
Vacation	Sat 8.12.2012 - Tue 1.1.2013#	3 weeks
Student Personal Development	Sat 8.12.2012 - Sun 16.12.2012	1 week
Programme+
Term 4	Wed 2.1.2013 - Fri 15.2.2013	7 weeks
Exam Week	Mon 18.2.2013 - Fri 1.3.2013	2 weeks
Vacation	Sat 2.3.2013 - Sun 14.4.2013	6 weeks
Student Personal Development Programme+	Sat 2.3.2013 - Sun 17.3.2013	2 weeks

To the Time plan for our marketing plan we need to analyse and filter when there is high flow of students in school. Thus, we also need to know when the students is having exams and holidays. As during holidays and exam period there will be lesser students in schools.

Therefore, after analyzing the table;
SEM 1
June(6)  1months (1 week mst + 3weeks vacations)
August-September 2months (2 weeks exams + 6 weeks vacation)

SEM 2
December 1months (1 week mst + 3weeks vacations)
March-April 2months (2 weeks exams + 6 weeks vacation)

Thus we need to avoid the months of June, August, September, December, March and April. These are the few months that there will be low quantity of student in SP because of exams and also vacations.

Therefore in a sem there is about 3 weeks of examination and 9 weeks of vacation.