1. Introduction
1.1
Purpose
This report aims to present the internal
& external marketing strategies that possess the potential to generate
awareness and interest of the SP community to support and contribute to the Solar
Living Lab (SLL) project. Furthermore, external marketing is more focused in convincing
business enterprises to help in sponsoring for the SLL. In return, SP will help
to display and promote their products and brands in the SLL. Artist impression
of SLL is shown in Appendix A1.
1.2
Background
Solar Living Lab, also known as the SLL, was first
launched in July 2011. This project is a collaboration of 4 different schools
in Singapore Polytechnic (SP), namely the School of Architecture & the
Built Environment, School of Chemical & Life Sciences, School of Electrical
& Electronic Engineering and School of Mechanical & Aeronautical
Engineering. This project aims to build an eco-house that is high performance
and self-sustainable by using solar energy. The SLL is due to be completed in
2014. Thus, SP aims to be the first Singapore Polytechnic to build an eco-house
and enter Solar Decathlon.
The U.S. Department of Energy Solar Decathlon is an
award-winning program that challenges collegiate teams to design, build, and
operate solar-powered houses that are cost-effective, energy-efficient, and
attractive. The winner of the
competition is the team that best blends affordability, consumer appeal, and
design excellence with optimal energy production and maximum efficiency.
The purposes
of Solar Decathlon are:
·
Educates student participants and the public about the many
cost-saving opportunities presented by clean-energy products
·
Demonstrates to the public the opportunities presented by
cost-effective houses that combine energy-efficient construction and appliances
with renewable energy systems that are available today
·
Provides participating students with unique training that prepares
them to enter our nation's clean-energy workforce.
1.3 Objectives
The main objectives of building SSL is
to build a living laboratory but also a living classroom that supports
current-future teaching and learning for various schools within SP. Besides
that, other main objectives of SLL are:
•
Implementation
of Solar Living Lab at SP
•
demonstrate the multiplicity of possibilities from emerging
technologies and products
•
To provide a venue that acts as a neutral ground where sustainable ideas
can be tested and farmed
•
facilitate future test-bedding & R&D in the area of
urban sustainability beyond SP
•
SP and Partners branding
•
Showcase Partners products and brands
•
Participate Solar Decathlon 2015 in Washington
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