Report skeleton 3.0

Content

1. Introduction………………………………………………………………………xx

1.1  Purpose……………………………………………………………………….xx

1.2  Background……………………………………………………………..........xx

1.3  Objectives……………………………………………………………............xx

2. Target Audience……………………………………………………………........xx

2.1  Internal ……………………………………………………………………...xx

2.2  External……………………………………………………………………...xx

3. Marketing Strategy……………………………………………………………...xx

3.1  Internal theme ……………………………………….………………….......xx

3.1.1        Social Media Sites…………………………………………………..xx

3.1.1.1             Facebook………………………………………………..xx

3.1.1.2             Twitter…………………………………………………..xx

3.1.1.3             YouTube………………………………………………...xx

3.1.1.4             Blogger……………………………………………….....xx

3.1.2        Events……………………………………………………………….xx

3.1.2.1       Library exhibitions……………………………………...xx

3.1.2.2       Wednesday talks………………………………………..xx

3.1.3        Advertising…….……………………………………………………xx

3.1.3.1       Posters……………………………………………..........xx

3.1.3.2       SP Magazine …………………………………………...xx

3.1.3.3       SP websites & Blackboard……………………………..xx

3.1.4        Timeline for Marketing Strategy…………………………………..xx

3.2  External………………………………………………………………........xx

3.2.1        Billboard……………………………………………………………xx

3.2.2        T-shirt………………………………………………………………xx

3.2.3        SLL Website……………………………………………………….xx

4. Budget and Resources…………………………………………………………xx

4.1  Internal…………………………………………………………………….xx

4.2  External……………………………………………………………………xx

5. Suggestion…………………………………………………………………….xx
6. Issues faced…………………………………………………………………....xx
7. Conclusions…………………………………………………………………....xx

Appendix

References