Timeline for marketing strategy

Activities	2012					2013												2014
	8	9	10	11	12	1	2	3	4	5	6	7	8	9	10	11	12	1	2	3	4	5	6	7	8	9	10
Vacation & exams
SLL Built
Facebook
Twitter
YouTube
BlogSpot
Library exhibition
Wednesday Talks
Posters
SP magazine
SP website

Figure 6: Internal Time plan

The black color represent the period which student have their vacation and exams. In this, there will be lesser volume of student in the school. Therefore, it is not recommended to execute the marketing activities on this period. The brown color represent when SLL is going to build. It is going to be completely built in December 2013.

Since SLL is going to be built in December 2013, we need to raise awareness to SP community beforehand. The first thing to do is to create a facebook, twitter and YouTube accounts as they are free and easily accessible using the internet. In 2013, we should publish an article on SP SPIRIT magazine on February. There will be two months period for the writer to write the article. After SLL is built, we should publish about how successful the opening day of SLL as a follow up in February 2014 issue.

The Library exhibition of SLL should be approximately 2 months before SLL is complete. The reason is that we want to keep the momentum moving. As soon as the library exhibition ended, the SLL will be built. Therefore, we want the students to be excited and come to SLL and take a look at it.

There will be phase 1 of posters which is concurrently running with library exhibition. The purpose of this poster is to raise awareness and arouse interest that SLL is going to be built and come and take a sneak preview of SLL in the Library. The posters need to be completed before August 2013 as we still need to seek the school permission whether we can put the posters up. The phase 2 of poster is to persuade SP community to come and take a look at SLL, thus library exhibition is not required to run concurrently with phase 2 of poster as SP community can straight away visit SLL.

We will be putting up contents under SP Buzz in SP website homepage and blackboard notification of SLL from August till March so that SP community will know about SLL through this channel as they will always be visiting Blackboard and SP website for their studies. The Wednesday talks about SLL is going to be held whenever there is updates and new events that is going to happen.