Table of content for Report

Content

Title….................................................................................................................................1

Content………………………………………………………………………………………2

Executive Summary…………………………………………………………………….......4

1. Introduction………………………………………………………………………....5

1.1  Purpose……………………………………………………………………........5

1.2  Background………………………………………………………………….….5

1.3  Objectives……………………………………………………………...............5

2. Target Audience……………………………………………………………............6

2.1  Internal ……………………………………………………………………........6

2.2  External…………………………………………………………………….......6

3. Marketing Strategy……………………………………………………………........6

3.1  Internal theme ……………………………………….…………………...........6

3.1.1        Social Media Sites…………………………………………………........7

3.1.1.1             Facebook……………………………………………...….…7

3.1.1.2             Twitter……………………………………………………...8

3.1.1.3             YouTube……………………………………………….......8

3.1.1.4             Blogger……………………………………………….........9

3.1.2        Events…………………………………………………………….……...9

3.1.2.1       Library exhibitions………………………………………....9

3.1.2.2       Wednesday talks…………………………………………...10

3.1.3        Advertising…….………………………………………………………..11

3.1.3.1       Posters…………………………………………….............11

3.1.3.2       SP Magazine ……………………………………………...12

3.1.3.3       SP websites & Blackboard………………………………...13

3.1.4        Timeline for Marketing Strategy………………………………….……14

4. External ……………..………………………………………………………..……15

4.1 Publicity………………………………………………………………………..15

4.1.1 Educational……………………………………………………………...15

4.1.2 Visibility to public………………………………………………………16

4.1.3 Branding…………………………………………………………………18

4.2 Test-Bedding…………………………………………………………………...19

4.2.1 New Product Evaluation…………………………………………………19

4.2.2 New Business Opportunities……………………………………………..20

4.3 Corporate Social Responsibility………………………………………………...20

5. Budget and Resources…………………………………………………………….…21
6. Suggestions………………………………………………………………………….22
7. Issues faced…………………………………………………………………............27
8. Conclusions…………………………………………………………………...........28

Appendix A……………………………………………………………………………..30

Appendix B……………………………………………………………………………..37

References………………………………………………………………………………39