A mascot represents the “face” of SLL, which is
mainly for recognition whenever the mascot is seen. Moreover, the mascot will
be needed for fun purposes, to help people relax and have a good time through
the jovial perspectives and funny stunts with the mascot. The mascot can also be used for giveaways in SLL’s events,
promo's advertising in SP, charity events, fundraisers, assemblies and other
similar activities.
Figure 18: Solar-Shell Turtle
For SLL, the mascot must be something that portrays
sustainability and is eco-friendly. For recommendation, a tortoise as a SLL
mascot is suitable. As a tortoise has a long life span of more than 100 years
and durable, thus it perfectly shows sustainability. Moreover, a tortoise is
not harmful, which links back to SLL as SLL emits lesser carbon footprint.
There will be a solar panel on its shell to link back to SLL. During the opening
event of SLL, the mascot will lead the crowd in doing a flash mob to entertain
the guests.
Figure 19: Beijing Olympics mascot
For example, in the Beijing Olympics 2008, there are 5
mascots in total to represent the 5 circle of Olympic logo
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