Report skeleton

Marketing Plan Proposal


Executive Summary

Table of content

1.Introduction
- Brief description on SLL
-strength and weakness of SLL
-Our Goals
-competitors
-Marketing Environment (PEST)

2.Target Audience
-Primary SP community
-Define SP community
-Secondary Public and business enterprises

3.Marketing Strategy
-theme
-tools and activities
-time plan

4.Budget & Resources
-Budget for our marketing activities and tools
-Resources needed

5.Suggestions (reference from survey)

6.Issues Faced
-what difficulties that we have faced along the journey

7.Conclusions

Appendix

References