Report skeleton 2.0 (Internal + external marketing)

Marketing Plan Proposal


Executive Summary

Table of content

1.Introduction
- Brief description on SLL
-strength and weakness of SLL
-Our Goals
-competitors
-Marketing Environment (PEST)

2.Target Audience
Internal
-Primary SP community
-Define SP community
External
-Secondary Public & business enterprises

3.Marketing Strategy
Internal
-theme
-tools and activities
-time plan

External
-T-shirt
-Billboard
-Banners
-SLL websites


4.Budget & Resources
Internal
-Budget for our marketing activities and tools
-Resources needed

External
-t-shirt
-billboard
-banners
-SLL website

5.Suggestions (reference from survey)
-SLL's mascot


6.Issues Faced
-what difficulties that we have faced along the journey

7.Conclusions

Appendix

References