Social media site

3.1.1 Social Media Sites

First and foremost, we have decided to use Facebook, Twitter, YouTube and Blogger as our social media sites. Since they are free of charge, it makes them cost effective to implement as one of our marketing strategies internally for SLL.

Figure 1: Top Social Media Site in Singapore

Secondly, based on StatCounter Global Stats, the top 3 Social Media Sites in Singapore from June 2011 to June 2012 are Facebook, YouTube & Twitter.

3.1.1.1 Facebook

Figure 2: Facebook Logo

We will be creating a fan page for SLL so that when Facebook users “like” that page, they will be able to receive news and updates regarding the SLL. We will be including the milestones of the SLL, so that members of the fan page will be able to get a good overview on any special events & activities and to follow the progress of the SLL. Furthermore, pictures and videos (see YouTube) will be uploaded onto the fan page every now and then, so that members will be updated regularly. With the fan page, discussion can be taken place among members which creates another platform for efficient communication. Lastly, for the in-charge of the fan page on Facebook, we will be assigning it to the secretary or admin of the SLL Club.

3.1.1.2 Twitter

Figure 3: Twitter

We will be setting up an account for SLL so that when fellow twitter users “follow” the account, they will be updated constantly with tweets related to the SLL. By utilizing Twitter, it will enable an effective platform of communication which aids in advertising for the SLL when tweets are being re-tweeted, as it will mean that more people are getting to know about SLL. Lastly, for the in-charge of the account in Twitter, we will be assigning it to the secretary or admin of the SLL Club.

3.1.1.3 YouTube

Figure 4: YouTube logo

We will be creating an account so that videos related to SLL can be uploaded. This platform is effective in conveying messages of SLL to the public as it is a form of dynamic media, where it will aid in the visualization for the viewers. For the frequency of the uploading of videos, it will be once every half a year. This is due to the complexity of video-making, which takes time & effort to plan, create and edit one. Lastly, for the in-charge of the account in YouTube, we will be assigning it to members of the SLL Club, who are well-versed with creating videos.

3.1.1.4 Blogger

Figure 5: Blogger logo

We will be creating a blog for the latest updates on the SLL regularly, and these updates will mainly be confidential. This blog will be protected with a password, which means that only authorized members of the SLL can have access to this information. This will provides an effective alternative for communication as it is an interactive platform where members can post discussions and comments on the blog. Lastly, for the in-charge of the blog, we will be assigning it to the secretary or admin of the SLL Club.