Benefits for the sponsors

Publicize company logo & brand & product in a positive way

Since the company we are going to approach is in a b2b business, they do not need to advertise their product to the public using the means of TV and newspaper advertisement. So how do this type of company advertise their product? Since SLL is open to the public, other corporate and companies will also come and visit SLL to take a look and how successful SLL is and what are the component that made SLL running efficiently. Therefore, the sponsor will get publicity for their product as we will create a board that has all the sponsors logo and display it inside or outside SLL. We will also give credit to the sponsor through media and will invite representative to our opening day of SLL to show our gratitude and show to the sponsors how successful SLL is running. 

Helping companies enhance image

As the government is encouraging to go green, companies should also be part of it. What better ways to promote green by educating and inculcate young Singaporean the mindsets of  valuing the Earth. Thus, SP is building SLL which is an eco-house. Basically, SLL is a house that is environmentally low-impact home designed and built using technology that reduces its carbon footprint and lowers its energy needs. Through this way, it will help our sponsors to enhance their image as companies that support the going-green campaign. It also spread positive attitude to their customer as they are a part in promoting and encouraging people to go green and save the Earth.

Building a rapport between SP & Sponsors (enhancing business relations)

Since we are going to build a relationship with the sponsors, SP could send our intern to work at their companies. In addition, SP is currently upgrading and renovating so we could approach our sponsors if we need their material again. Therefore, we are creating a collaborative relationship between SP and them.

Differentiating from competitors

Sponsoring for SLL has the potential to differentiate their brands against other competitors, as they are part of a project that has never been done before.

With all this factors, it will enable companies/sponsors to increase their sales in a long run.