How to conduct a marketing campaign

(1) Know how your marketing campaign fits into your marketing plan.

-      Know target market

(2) Set your marketing campaign objective and parameters.

-      What do you want your marketing campaign to achieve?

-      What will be achieved + how long will the marketing campaign run?

(3) Determine how you will measure success.

(4) Set your marketing campaign budget.

(5) Choose your marketing strategies to communicate with the customers.

-      What communication channels are you going to use?

(6)  Create a time line/action plan.

-      Write down what exactly you’re going to do and when in your marketing campaign.

(7) Do it.

(8) Measure your results.

-      Go back to your marketing objective, measure what you've chosen to measure to determine the marketing campaign's success and see how it's done.

(9) Tweak and repeat as necessary.