1st Draft Rejected because it looks like a japan flag

This picture also look lousy because we self learn on how to use the Photoshop.  However , we only  learn on how to combine the picture together and learn how to put in words in the picture. We learn all this from YouTube. This first draft is just a testing ground for us to learn Photoshop.

This will our second draft. We wanted our poster to have  a lively happy feeling that  is why our poster have a  sun on  the top right hand corner. The phrases "it is not just a house but the house" seems a bit weird and awkward. The 5+1 student also gave us some comments such as they do not like the font that we used and the font that we used they said that it is too thick and not appealing enough.

This will be our third draft. We did nothing much but just highlighted the words "The house and Our Family". However, the comments they gave us is that the poster seems to plain and they suggested us to put in background for our poster. They also commented that the phrasing of the words is bad and find it childish.

Yes, our forth draft of SLL's poster. We have taken the 5+1 students comments and put background pictures of the sky. We put in the sky as a background because we want people to look at the poster and make them feel relax. We also have changes the phrasing to " it is not just another house but the dream house" and highlighted & italic the dream house. We created "the dream house" because we are not sure whether  SLL that they are doing would be successful so we felt that this are the dreams that we all have in common to see  SLL successfully built. So that is why it is a dream house where it is a house that is self-sustainable where the house does not rely on the grid for electricity and it gives out lesser carbon emission.

Our fifth draft we change the phrases. For example "It not just a house but the DREAM HOUSE where SUSTAINABILITY is the key..." and "Come & be a part of OUR FAMILY to witness the INFINITE POSSIBILITIES of our time..." We did this changes because my classmate Jolynn Tey recommended that we make a greater impact and make the words more loud. Thus that it why we caps and highlighted some of the words but it does not come out with what we wanted.

Finally our 6th draft. We just change the caps word to just caps the first word only. However this draft was rejected by Mr Yio as he says that the poster is 2D only and is not serious enough because he felt that this is a serious project and want serious people who are keen to work on SLL. He also says that we need to make a mysterious feel about our poster and also says that the poster is too direct in the face where all the technologies is all given which gave  no room for the student to imagine what SLL is. Back to our drawing board....

Poster drafts

We were tasked to design poster for SLL. Below are the first ever draft that we have made. We know that the draft is lacking.

                                                                        Draft 1

Mr Lim told us to use the design from the t-shirt of SLL. As behind the t-shirt of SLL, there is a hand with a sun and solar panels. So we took his advice and design the poster like this but we personally feel it sucks so we abandon this design 

Draft 2

We wanted to make the SLL poster as simple but this design is also abandon.

Draft For Brochure

Brochure for sll

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Photos on SLL site

We have went for a short field trip to the SLL site which is located near the gate 6 and staff apartments. We just when there to see where SLL is going to be build and it was freaking hot on that day. We also discuss on where the billboard is going to be located. As the billboard will be specially design for our sponsors to promote and create awareness for our sponsors. So below are some of the picture that we have taken on that fateful day.

Common ppt for sponsors

Sponsor 1.40

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Above is the common presentation slides to the potential sponsors for SLL. This powerpoint slides serves as a purpose to convince the sponsor companies to sponsor the project of SLL. This is done by telling them a brief overview of the SLL & the technologies used, and more importantly, how the sponsors can benefit from this sponsorship, which gives rise to a win-win situation for both the companies and SLL.

PPT for Alumni Relation Office

ARO ppt

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Above is the presentation slides that we have prepared, that is to be presented to the Alumni Relation Office (ARO). The main purpose of this presentation is to get support from the ARO so that we will be able to contact the alumni from SP in the potential companies that we are targeting for sponsorship. At the same time, we hope to achieve a win win situation with the ARO, by rendering help to them to spread the message of SP's 60th anniversary to the alumni. 

How to conduct a marketing campaign

(1) Know how your marketing campaign fits into your marketing plan.

-      Know target market

(2) Set your marketing campaign objective and parameters.

-      What do you want your marketing campaign to achieve?

-      What will be achieved + how long will the marketing campaign run?

(3) Determine how you will measure success.

(4) Set your marketing campaign budget.

(5) Choose your marketing strategies to communicate with the customers.

-      What communication channels are you going to use?

(6)  Create a time line/action plan.

-      Write down what exactly you’re going to do and when in your marketing campaign.

(7) Do it.

(8) Measure your results.

-      Go back to your marketing objective, measure what you've chosen to measure to determine the marketing campaign's success and see how it's done.

(9) Tweak and repeat as necessary.

Sponsorship Mindmap