5th day (20/4) Marketing overview

Marketing (Internal)


1/5/2012 - 15/7/2012

Steps to take:

(1)    Define market focus& target audience

(2)    Define USP & benefits of SLL

-          Get detailed information from the various departments

(3)    Determine the communication objectives & goals

*Complete by 1 week*

(4)    Define budget for promotional activities

-          Need for sourcing of funds (posters, flyers etc)

(5)    Create materials for promotional purposes

(6)    Decide on the venues to hold the promotional activities (liaise with the relevant depts.)

(7)    Source for manpower to assist in the promotional activities (work with DSD)

-          Ichat emails for volunteers (award CCA points)

-          SP website

-          Posters
-     Briefing for volunteers

*Complete by 2 months*

(8)    Run the promotional activities for 1 week

-          If promotional goals are not met, find ways to improve and do another round

*Complete by 1 week, 1 more week if first attempt is not successful*

(9)    Update students on the progress of SLL and urge them for suggestions to improve the SLL

-          So that they will be part of the SLL in a way or another

-          Promote a holistic effort of SP