Week 11

Week 11 has been a fruitful week since we have plan out what we need to to and our final objectives is to finish our internal and external marketing. This week we learn that the Singapore Polytechnic is a big and complex organization. Since we need to gather information on who to approached when we want to market SLL internally. Overall, we have asked advised from Library (Ms Charlotte),  Mr Goh ( Wdenesday talks), DSD ( poster), EEE office (who to approach regarding poster, Wednesday talks, SP website & Magazine)

Since we needed to gather information for our marketing plan, we approached the Library first and we consulted Ms Charlotte about library exhibitions as she is the one that is in-charge of putting exhibitions in the library. She told us about RoboPod which is an exhibition that is a failure as it did not market to the student well enough. She told us that we can put our exhibitions on level 1,2,4. However, we would want to put our SLL's exhibition in level 2 since it is strategic location as the main entrance of the library is level 2. Thus, when student enter the library, they could straight away notice our SLL exhibitions booth.

Next we when to EEE office to gather information about who to approached regarding the Wednesday talk. The receptionist referred us to Mr Goh Poh Heng. Then, we called him and he say that regarding Wednesday talked we need to plan on what we are going to do and the duration of the talk. He also said that we could refer to our lecturers about this. However, we (intern) wanted to learn from scratch on how the school organised this Wednesday talks. First and foremost, a mass email will be sent out to all the students & staff in SP, through the ichat email. For those who are interested to attend the talk, they will register with a link provided on the email, and the registration information will automatically be stored into a database. After that, further notifications on the talk will be sent through emails to the interested parties only.

Next we asked about poster, SP website. For SP poster, they referred asked to Dr Danny Quek, senior lecturer, but also FYP- In charge for EEE students. Since SLL is a big project that uses the students FYP as a base, Dr Danny should be the right person to approached to. In addition, we need to seek his approval before putting up the poster as he need to see the design of the poster and decide whether the poster is acceptable. After he approved he will stamp the poster and deadline on which the poster need to be taken off. But before that, we have consult DSD regarding the posters. However they will only entertain poster that is from the SP clubs.

The EEE office referred us to Mr Lau Chung Meng for EEE website and Corporate Communication department. We went down to corporate communication department regarding putting up SLL information on to the SP homepage. They inform us that we need to write a email to Mr Douglas (douglas_mok@sp.edu.sg)  regarding what type of information are we putting up in the SP website. Thus, he will make the final decision wheteher it is important for the student to know that information. However, if the information is not that important, he will still help us and published it in SP Facebook page.

In short, this week we have learn a lot about SP complex organisation.

5 weeks more.. Persevere & move forward. Keep your chin up and laugh all your worries away : )

Report skeleton 2.0 (Internal + external marketing)

Marketing Plan Proposal


Executive Summary

Table of content

1.Introduction
- Brief description on SLL
-strength and weakness of SLL
-Our Goals
-competitors
-Marketing Environment (PEST)

2.Target Audience
Internal
-Primary SP community
-Define SP community
External
-Secondary Public & business enterprises

3.Marketing Strategy
Internal
-theme
-tools and activities
-time plan

External
-T-shirt
-Billboard
-Banners
-SLL websites


4.Budget & Resources
Internal
-Budget for our marketing activities and tools
-Resources needed

External
-t-shirt
-billboard
-banners
-SLL website

5.Suggestions (reference from survey)
-SLL's mascot


6.Issues Faced
-what difficulties that we have faced along the journey

7.Conclusions

Appendix

References

Found useful website on finding statistic

http://gs.statcounter.com
http://www.socialbakers.com/
http://www.comscore.com

Report skeleton

Marketing Plan Proposal


Executive Summary

Table of content

1.Introduction
- Brief description on SLL
-strength and weakness of SLL
-Our Goals
-competitors
-Marketing Environment (PEST)

2.Target Audience
-Primary SP community
-Define SP community
-Secondary Public and business enterprises

3.Marketing Strategy
-theme
-tools and activities
-time plan

4.Budget & Resources
-Budget for our marketing activities and tools
-Resources needed

5.Suggestions (reference from survey)

6.Issues Faced
-what difficulties that we have faced along the journey

7.Conclusions

Appendix

References

Plans for the rest of the weeks

week 11
gather as much information for our report and marketing activities and tools
-do survey and
-ask SP personnel

week 12
-start on our initial report, try to do as much as possible on report.

week 13
-Finished up on initial report and sent to Mr Lim on Friday
-Prepare presentation on our report
-**Draft out our poster design for DEB presentation day

week 14
Edit our initial report and that will be our final itp report for Mr Lim
-***Finished up on our DEB poster and sent it to Mdm Anne Chan on Friday.
-Prepare presentation on report
-Presentation to Mr Lim about our report

week 15
- TBC


week 16
-Prepare to handover
-Make update and beautify our blog
-Finished up on unfinished stuff
-Sent Report about our itp and reflection to LO on Last day of ITP

Hope we have a good journey ahead of us

Plans for week 11

WEEK 11- gather as much information as possible

Monday - Approach library, write up on library sns and youtube.

Tuesday - approach school of eee and asked about where to asked sp magazine, poster, sp website, Create survey... 

Wednesday - Survey finalized, write up on Tuesday activities tools 

Thursday - Approach SP community, compile and analyse the survey and come out with chart at the same time...

Friday - Finished on whatever that is not completed on this week.. And start our draft on report writing

Hope we have a fruitful week ahead.. 

After some discussion, we think it is good to have some back up poster to play with. So we took some pictures of SLL from the principal update Powerpoint slides. So we name our poster day version and night version. So our ideas is we want to paste as 3 different poster in schools but this poster is different but link in some ways. the different will be the technologies that we are describing in the poster for them to ponder upon.

                                         

This will be the picture that we have taken from the principal update slides. 

We tried to make this poster similar to the one that we have made. So everything is almost the same as the previous poster but with different catch phrases for the students to ponder upon. Also we changes the color contrast of the words to suit the background picture of this building. 

The different from this picture from the above is that the phrase "With SLL, it's Possible" is in a different color where the orange is lighter. However we felt that this poster have something that is lacking. Maybe the color or maybe even the message that we want to deliver is not strong enough to capture the attention of the viewers.

This picture is also stolen from the principal update ppt. This picture is the night version of SLL.

As we mention earlier, we tried to make the poster as similar as the first one. However the different thing about this poster is the background of this picture is attractive and eye catching for the viewers. Some students also commented that this is the poster that is eye catching for them and by seeing the picture they would want to read and find more about this. The color of the heading is in yellow color as i want it to be bright and it is also the color of the sun. Thus, this will link to the Solar Living Lab. 

This picture is not that different from the previous one. We only changes some colors and phrases as we have come out with different phrases for the student to ponder about. For example "Can you imagine a house that is fully solar powered?", Can you imagine a house that has zero net energy consumption, Can you imagine a house that manages waste for energy generation. 

Readers please vote for the poster that you like :)

From this picture(old version of SLL) given to us by the architecture student, we tried to create a poster from this picture 

This is the first version that we have come out with.  We tried to slant the words as it looks nicer and it is not possible for the words to be straight as the house will be blocking the words. 

This is the second version of our poster. We change our font size and make the font size bigger so that the words  is visible from far. We also tried to put in some phrases in our poster so that the poster would not look as plain. We copied the phrases from the brochure and put it in to the poster.

. 

This will be our third version of our poster. We have made some changes like tilting "come and find out more ...." as the bottom right looks too plain if we make it straight.  We also change "wonder what it would be like with a house that is fully solar-powered?" to "Can you imagine a house that is fully solar powered?". In addition, we also change the color of the 'With SLL, it's Possible to bright orange so that it stand out. But i feel that this poster have something that is lacking or maybe the picture is too dull and not outstanding.